What have you tested the miles products against?
Our new miles fuel products (both diesel and unleaded) have been tested against EU standard reference fuels that do not contain additives. The comparisons used in our claims of “takes you 3% further” and “improves engine performance” are specified in our advertisements.
Who has performed the testing?
We sought an independent institute called Bosmol that specialises in research and development to complete the testing.
I have tried your product and I claim that it doesn’t take me any further?
It always difficult to comment on individual cases. Our miles products have been tested on different cars with different engine types. The results of the tests is what we communicate. However there may be variations depending on the driving style and the age and condition of the engine.
What’s the purpose of launching a new fuel brand?
As more and more products reach the fuel market, we want to make the choice clearer and easier for you as our customer. By using the brand miles we clarify that our diesel and unleaded fuel are of high quality and offered at competitive prices.
Why have you chosen the name miles?
miles is the European brand for Circle K’s diesel and unleaded fuel. It is simple and related to what we actually work with - products that makes it possible to go further at the same price.
Is this the first step to move away from the Topaz brand?
Topaz is today operated as Topaz and continues to be the brand on our full service stations. Introducing miles, is a way to remind customers that not all diesel and unleaded fuels are the same. With Topaz, customers can always be sure they are receiving a high quality fuel that enhances engine performance and fuel efficiency.
With new owners, will you change the Topaz name?
Topaz currently operate as Topaz Energy Group Ltd. When and what it will be replaced with is not something we can say comment upon.
Why launch a new brand when you are going to change name?
Topaz continues to be the brand on our full service stations. miles is our new fuel brand.
Won’t a new brand name create confusion?
No, we don’t think so. Our aim is to establish miles as a strong product brand which the customers associate with high quality fuel.
Will miles have a “green” profile?
We always try to reduce our environmental footprint as much as we can in everything we do. miles products take you further on the same tank, at no extra cost. Thus, miles lowers fuel consumption and less environmental impact.
What’s the miles customer promise?
miles is a quality fuel brand for our diesel and unleaded customers which is available at all Topaz service stations. With miles, customers can always be sure they are receiving a high quality fuel that enhances engine performance and fuel efficiency at no extra cost.
Now that you have the same name throughout Europe, are all miles products the same in Sweden, Russia and the Baltics (initially)? If not, why not?
The additive technology is the same fuel quality across Europe.
What’s so special about your miles products?
miles diesel are miles unleaded fuel are designed to take you further at no extra cost. Reduces fuel consumption by up to 3% in diesel and up to 3.3 % in unleaded.
Cleans and protects your engine
Enhances engine efficiency
Reduces harmful exhaust emissions
Weren’t the previous products good enough?
miles is our new and improved quality fuels from Topaz. We aim to continually improve our products. With miles we renew our commitment to developing even more energy efficient fuels that reduce emissions and enhance engine performance.
What are the environmental effect of the miles products?
miles products reduce fuel consumption by up to 3% in diesel engines and up to 3.3% in petrol engines, consequently reducing engine emissions.
Are your competitor’s products different?
Topaz can’t comment on other products than our own, but our miles products has a purifying additive, which means that you can drive further. Using additive makes it possible to develop our products within the standard fuels framework.
Will it be more expensive to fuel at Topaz now that you have renamed your fuel No, it will not be more expensive. On the contrary, you will drive further on every litre which means it will be cheaper per kilometre driven. miles takes you further for no extra cost.
Is miles a biofuel?
No, both our diesel and unleaded products are fossil fuels. However, they are “low percentage blend” petrol and diesel products which include renewable fuels to reduce emissions.
You say that you are proud of your fuel - what exactly are you proud of?
miles fuel is backed by unique expertise and decades of research and development. Some of the finest fuels scientists from around the world are working to help our customers get the most out of every drop, whether they want more efficiency or better performance.
Why do you have additives in petrol and diesel?
Additives enhance fuel quality, improving engine performance and giving our customers extra value for no extra cost.
How environmentally friendly are these additives?
Additives are chemical compounds that enhance the quality and efficiency of the fuels. miles products take you further on the same tank, thus lower fuel consumption and less environmental impact.
How do I know that your fuel products deliver what they promise?
Our new miles fuel products (both diesel and unleaded) have been tested against EU standard reference fuels that do not contain additives. Testing was completed by an independent institute called Bosmol that specialise in research and development and production activities.
Can I mix fuel for my engine from other suppliers with miles fuel?
Yes, you can. However, for best performance, we recommend that you always select miles products.
Are there any side effects from mixing fuels with miles products?
No, however, for best performance, we recommend that you always select miles products.
What’s the advantage of miles products compared to competitors?
We can comments on product other than our own. miles diesel and miles unleaded are designed to take you further at no extra cost, reducing fuel consumption by up to 3% in diesel and up to 3.3% in unleaded and reducing engine emissions.
Why does the percentage you can drive further, change from country to country? Is it not the same product?
miles products are the a unique blend of additives designed and distributed across Europe. miles products have been tested on a number of different engine types, in total representing around 25% of the cars on the roads in Ireland. The test results reflect the variation from country to country in the makeup of the “national car fleet”.
Aren’t you afraid to cause confusion among the customers when they don’t find their usual diesel and unleaded products?
We want it to be super clear to our customers when you come to us for fuelling. The fuel type name (diesel or unleaded) remain on the pump as do the black and green colours. The simpler the better for you as a customer.