Almost a quarter of Irish people fly solo when choosing a car seat for their child!

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Almost a quarter of Irish people fly solo when choosing a car seat for their child!

10 Aug 2016

New Topaz research reveals Ireland’s priorities for keeping kids safe on the road

Topaz, Ireland’s largest fuel and convenience retailer, has today revealed the results of a new survey exposing what Irish parents really think when it comes to choosing the right car seat for their child.

Today’s survey results launch coincides with the announcement that Topaz are teaming up with Mothercare Ireland to give their customers the opportunity to avail of an expert car fitting service FREE of charge. The initiative will kick off this Friday 5th August at the Topaz Taney Road, Goatstown in Dublin and will be visiting selected sites until the 28th of August. Topaz are calling on their customers nationwide to check if their child’s car seat is the right fit with Mothercare Ireland’s fitting experts, who’ll be providing their top tips on saying yes to the perfect car seat.

The findings from the first ever Topaz ‘Check It Fits’ survey has revealed some very interesting facts when it comes to parents and families mindset when it comes to purchasing and fitting a child’s car seat. 

To be sure - or not to be sure!
A key topic that split respondents was whether they can truly say they feel car seat confident. When asked if they were sure if they knew how to fit a car seat correctly, 29% of those surveyed admitted that while they feel they would be able to give it a go, they wouldn’t know for sure if they have fitted the seat correctly.
Just over half of us on the other hand would feel we’re experts at fitting a car seat and 6% wouldn’t even know where to start! That’s not all - just under 40% of us feel they would need to be guided by a store assistant in purchasing a car seat that’s the perfect fit.

Making a car seat choice that’s as good as new
The survey findings further solidify that it’s a family affair that’s firmly in Ireland’s driving seat. 28% of respondents noted that it would be Mum who would be the main driver for a family journey with 68% of us driving our Dads to take the steering wheel on a family road trip. Sometimes all it takes is a little teamwork to drive the right decision, with three quarters of Irish parents making that crucial call together on what car seat to buy for their child.

27% would accept nothing less than the latest car seat product on the market and perhaps it’s unsurprising then that only 5% would choose style over substance when purchasing a car seat for their newborn.

Now it’s time to Check It Fits with Topaz and Mothercare Ireland!
Throughout the month of August, Topaz and Mothercare Ireland will be embarking on a journey to help Irish motorists ensure their child’s safety with the rollout of the Check it Fits campaign. The Check It Fits roadshow will be touring the country over the coming weeks and encouraging the nation to check your child’s car seat is the right fit before taking it on the road.

Details of the full rollout will be announced by Topaz Energy on Facebook as the Check It Fits roadshow comes to a forecourt near you, with Mothercare Ireland’s car fitting experts on hand to make sure your car seat is good to go.

Marketing Director of Mothercare Ireland, Laura Ward said: “I am delighted to be at Topaz City Avenue today to announce that we’re teaming up with Topaz and taking our Check It Fits activations back on the road. Like parents across the country, safety is a priority for us and we’re asking customers across the Topaz and Re.Store network to join us at selected forecourts nationwide and check if your child’s car seat is the right fit for your vehicle.

We hope that the results of this survey will encourage people nationwide to take some time out and spend just a few minutes with our car fitting experts in their local Topaz this August before taking their brand new seat for a spin.

MJ Tierney, Topaz Brand Manager said: “We’re delighted to partner with Mothercare Ireland as they continue to provide this invaluable car fitting service to families across the country free of charge. Whether you’re fitting a car seat for the very first time or you’re a rookie at the seat fitting game like myself, each seat fits differently and it’s crucially important for child safety to ensure that your car seat is fitted correctly.

It’s a fantastic opportunity for Topaz to partner with a fantastic brand like Mothercare to bring the Check It Fits campaign directly to our customers, demonstrating our ongoing commitment to local communities by offering vital services at forecourts nationwide’.