Topaz was the big winner at Ireland’s Forecourt and Convenience Retailer Awards, claiming five of the 14 titles on offer.
Topaz picked up the award for Best Oil Company Initiative thanks to its successful Play or Park loyalty programme, while one of the company’s new flagship sites, Topaz Dublin Airport, won the Forecourt & Convenience Store of the Year (Cat 2)
The awards, now in their ninth year, were presented at a gala reception held in the Ballsbridge Hotel Dublin recently and attended by over 350 guests. The event was hosted by RTE presenter Miriam O’Callaghan.
Laura Murphy, Loyalty Manager at Topaz, said the company was particularly delighted to see it’s loyalty programme recognised with such a prestigious award.
“We’re thrilled to win the Best Oil Company Initiative award for Play or Park and we’re equally thrilled with the ongoing success of Play or Park. We wanted to reward our loyal customers with something that was different, something that was interactive and something that was a bit of fun. That’s what Play or Park is. This is the 20th award Play or Park has won but more importantly the response of our customers has been excellent and already up to 300,000 of them signing up to play” Ms Murphy said
In addition to the Store of the Year award win for Topaz Dublin Airport, Barack Obama Plaza Spar/Topaz in Moneygall Co Offaly won the Newcomer of the Year award, Lilley’s Topaz/Centra in Enniskillen Co Fermanagh won the Best Customer Service award while O’Sullivan’s Topaz/Centra, Innishannon Co. Cork won the Best use of Category Management award.
Paul Candon, Marketing and Corporate Services Director at Topaz said that winning awards and receiving so many nominations underlined Topaz’s position as the industry leader in this country. “This is a great achievement for everyone involved in these sites and all those which were nominated. We are particularly grateful to our dealers and staff throughout the country. Enhancing the customer experience is the key to building up a business and thanks to their professionalism and dedication that’s what Topaz is doing and will continue to do at over 330 sites across the island of Ireland.”
The IFCR Awards are the country’s only specialist awards for the forecourt industry and provide and essential show case for the very best retailers.