As the country’s largest fuels and convenience retailer we are thrilled to reveal that sales of our Fairtrade coffee have risen to five million cups a year.
With over 330 service stations in the Republic and Northern Ireland, we have seen our coffee sales rise by 20% over the last two years.
These figures were released at the launch of the Company’s new Breakfast Campaign in Dublin. As well as radio advertising the campaign will also involve digital and social media platforms, including daily giveaways on Facebook.
Paul Candon, Marketing and Corporate Services Director said the main purpose of the campaign was to make customers aware of the range of breakfast options now available at Topaz service stations.
“Enhancing the customer experience is what Topaz is all about and we want to create awareness of our excellent breakfast offering. Our Fairtrade coffee is hugely popular with our customers but we also offer an increasing range of top quality breakfast options to people on the move from 7am every morning. From jambons to fruit pots and sausage rolls to smoothies we have something for everyone” Paul said.
The campaign was launched by Today FM radio presenter Louise Duffy. Louise who presents her own radio show from 5 to 7am five days a week pointed out at the launch that she understood better than most the importance of a hearty breakfast and that all important cup of coffee!