Monday, 11th August 2008
Waterford motorists will soon notice a big change when they go to fill up their cars at their local service station. Topaz, Ireland’s largest retail fuels business has been busy transforming every Shell and Statoil service station in Waterford as part of its ambitious national re-branding programme.
The refitting and re-branding of the Waterford network is part of a €50million national investment programme and will see four Waterford service stations move from Statoil and Shell to the new and striking Topaz brand. Topaz is an Irish owned company. Topaz employs over forty people in Waterford.
In total, the re-branding programme will transform 350 service stations, over 40 home heating depots and a logistics fleet of almost 300 vehicles.
Set up just three years ago, the company bought the Irish retail and commercial fuels businesses of Shell and Statoil in 2005 and 2006 respectively. It is the largest fuels business in the country. The re-branding of the Waterford network is the latest step for one of Ireland’s largest privately owned companies. Every year Topaz owned stations in Waterford sell over:
- 115,500 newspapers
- 47,000 sandwiches
- 106,500 cups of coffee
- 400,000 confectionary products
Tony Buckley, Retail Dealer Area Manager for Topaz in Waterford, said “We are delighted to bring the national re-branding road-show to Waterford. “We aim to be much more than just a fuels retailer and hope to increase our service to customers by offering more choice and a variety of hot and cold foods so that we can help them to re-fuel when they pop in to fill up their cars. All Topaz and Statoil Fuel Cards will continue to be accepted at all of our sites during the changeover.”
Note to Editor:
Waterford stations included in the re-branding programme are:
· Kevin Forde’s Service Station, Dungarvan
· Topaz Manor, Manor Street
· Topaz Cove, Dunmore Road
· Topaz Crystal, Cork Road
Further Information:
Ray Gordon
MRPA KINMAN Communications
Ph: 01 703 8619 Mob: 087 2417 373
Eleanor Newman
MRPA KINMAN Communications
Ph: 01 703 8622 Mob: 087 644 0678
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